Multi-City Coaching Network

The Challenge

This coaching network operated across 6 cities with centers focused on just 2 exam categories: CAT and Bank PO. Expanding to serve the growing demand for SSC, Railways, CLAT, UPSC Prelims, and other competitive exams would require hiring 10+ specialized content creators—a cost the business model couldn't support. They needed a way to rapidly scale their exam coverage without proportionally scaling their team.

The Solution

TestMagicks was deployed across all centers with support for 15 exam categories. The platform's multi-LLM approach optimized cost by routing simpler factual questions to efficient models and complex analytical questions to premium models. Branded PowerPoint outputs maintained consistent branding across all centers. Centralized content management let headquarters control quality while giving branches flexibility in scheduling and deployment.

Key Results

• Expanded from 2 to 15 exam categories in under 3 months
• Reduced per-question content creation time by 60%
• Avoided hiring 5 additional full-time content specialists
• Maintained consistent quality scores across all 6 city centers
• Increased student enrollment by 35% due to broader exam coverage
• Achieved 90%+ student satisfaction ratings on mock quality surveys